What are the consequences of language ideology then? Prejudices that lead to inequality. It doesn’t have a big impact if just one person thinks French accents are attractive or Chinese accents sound evil. These are examples of language attitude. It concerns an individual’s perception and judgment of language and its speakers. But if the media and other people share this opinion and spread it, it can become a general stereotype and induce prejudice. This is then a case of language ideology. It becomes a shared belief and cultural norm to think this way. Language ideologies and language attitudes influence and shape each other. With attractiveness there is no harm done but negative stereotypes can pose difficulties for the concerned group of people. If people speaking with a Brummie accent (spoken in Birmingham, England) are portrayed and perceived as speaking “badly” and lacking education, this can lead to discrimination on the job market for example. People with RP English will find a job more easily than people with a Brummie accent although they have the same qualifications. This is a serious consequence of language ideology. Language ideology can also have an influence on which languages are taught and reinforced at school. In the Kingdom of Tonga, an archipelago in Oceania, the local Tongan language and English are both taught at school. English is seen as a gateway to success since high school exams are in English and private schools privilege English. Tongan is seen as the cultural heritage of the people, a marker for their identity as Tongan. People who know English well are seen as educated and smart but also bullied for trying to become part of the elite. These ambivalent ideologies concerning English and Tongan are fascinating to observe and show how complicated and multilayered language ideology can be.